PitchPoint

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How to pitch your idea in 60 seconds

A good short pitch answers three questions in order. You don't need slides: a phone held vertically is enough.

1. The problem (10-15 s)
   Who has the problem, and why it hurts today. One concrete example beats any statistic.
2. Your solution (20-25 s)
   What you built or want to build, and how it solves that problem. Show it if you can.
3. Where you are today (10-15 s)
   Idea, prototype, first users, sales: say it honestly. Then say what you are looking for: feedback, users, a co-founder, partners.

Tips

• Start with the problem, not with your name.
• Hold the phone vertically, face a window, use a quiet room.
• One idea per video: cut everything that is not essential.
• Record it three times and keep the most natural take.

Frequently asked questions